Bakersfield's premiere bicycle and action sports headquarters. Action Sports has been in business since 1988. Our number one goal is to share our passion for the bike, the mountain, the water and the snow with you. Whether you area a seasoned pro or a first timer, we're here to provide you with the best equipment and service possible.



Bikes designed by bike racers, for bike racers, giving you the tools you need for victory.



Ira's is located at 107 Bridge St in Arroyo Grande, selling and fitting the best in Specialized, Redline, Diamond Back and Raleigh. Ira's is the oldest bike shop in SLO County! Serving happy customers since 1965!

"We want to provide riders with everything they need to maximize their riding experience. That goes far beyond gear and includes classes, rides, clubs, and involvement in the racing and touring communities."

alpha q logo



Alpha Q pioneered full-carbon cyclocross forks in 2001 with the introduction of the CX model. Our work with professional athletes and teams over the years has helped us develop the strongest lineup in the cycling world.
Three models are now available to meet the needs of the every rider and racer.

Weighing in at only 1 lb, the new CX-20 is taking cyclocross performance to the next level. The CAD-modeled crown shape increases stiffness under braking load while large aspect ratio dropouts increase torsional stability for better handling. Massive mud clearance and a slippery shape keep your wheels spinning with ease in the sloppiest of conditions. The CX-20 is in a class by itself.

Official Energy food

Clif Bar & Company is a leading maker of all-natural and organic energy and nutrition foods and drinks, including the organic certified CLIF® BAR energy bar, delivering nutrition for sustained energy, and LUNA®, The Whole Nutrition Bar for Women®. Committed to sustainability, Clif Bar works diligently to reduce its footprint on the planet from the field to the final product.

Detroit Coffee's mission is straightforward: make the best coffee in the world.

Our beans are the best, our roasters are the best, and our small batches allow us to control quality and deliver coffee to you at its peak freshness.

Team Duke

Official Muscle Conditioning Spray

KOOL 'N FIT® "SPORT CONDITIONING FLUID" is a powerful, all natural external muscle spray for better performance and health in sports.
Used before exercise to prepare the body, during sports to invigorate, and afterwards to recover faster. It is easy to use, non-staining, and greaseless. Also, used worldwide by many professional athletes, teams, trainers, and coaches to train and compete at the highest possible level. 

Stop by the KOOL 'N FIT® SPORT booth for a free sample and demo.

Are You Defying the Elements? ProTech Skin Care Keeps Up with You.

We have partnered with the only skin care line for people who put their body and skin through extraordinary environmental challenges.

ProTech Daily Moisturizer Sunscreen SPF 30+ is a unique moisturizer that increases your skin’s ability to maintain moisture when exposed to the environment for extended periods of time. This performance-based moisturizer results in superior performance from the sunscreen ingredients. Protech provides broad spectrum protection from sun damage from the sun’s burning UVB rays and silently damaging UVA long and short rays with Avobenzone (Parsol 1789®). Protech absorbs quickly lets your skin breathe and leaves the surface matte. Fragrance free, safe for sensitive skin and not prone to creep into the eyes.

Recommended by both professional athletes and dermatologists for Defying the Elements. To learn more about Protech Skin Care and to order go to www.protechskincare.com.

VITALYTE:  Life is calling.  The answer is Vitalyte!
Vitalyte™ was founded on the premise of helping people stay hydrated, making it to finish lines, achieving personal victories and just getting through life. Today the same mission still stands. In fact, we recently stopped, took a deep breath and made some changes to how we operate as a company, as consumers and as people. Because in todays world it’s more apparent than ever that what comes around, goes around. 

Vitalyte wants to make a difference and give back — doing something bigger than ourselves, and our little company. So, we’re proud to announce that we’re going green. We have decided to use recyclable containers and recycled paper in printing. Our employees have vowed to ride their bikes or run/walk to work at least once a week.  We now use energy efficient lightning and have opted to bear Mother Nature without air conditioning. We even sell refillable bags of Vitalyte so that consumers can reuse their canister — a savings on postage for you and savings on landfill space for the world. Little stuff we know, but our philosophy…every little bit helps. These little things in the end we hope inspire big things. Maybe motivate others to think about consumption and waste and do their part to reduce both. Or better yet, to help save the world and lives, all while doing what we love.